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L’Oreal brings pod tech to lipsticks, water-saving tech to hair care

L’Oreal is ready to bring its new tech to the market. One of them will let you produce lipstick shades on your own using a single gadget, and another helps lessen the amount of water you need for taking care of your hair.

The Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso—yes, that is its name, and yes, L’Oreal owns YSL’s makeup line—brings pod tech to lipsticks, allowing you to take three different lipstick color pods to create a shade you want. 

Create the shade you want with Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso (Source: L’Oreal)

The Bluetooth-enabled device itself is shaped like a venti coffee cup with a top that doubles as a detachable compact, allowing you to take the lipstick with you. It charges via USB-C and has a battery life that lasts over a week, according to L’Oreal.

You have the option to create the shade of your choice through its iOS or Android app. You can choose options from: 

  • the “shade wheel,” allowing you to select colors from a wheel easily; 
  • the “shade match,” which uses a shade to complement your outfit or favorite lipstick color based on a photo; 
  • or through a “shade stylist,” which uses an algorithm to choose between the three shades and produce a color that works with the outfit you photographed. 
Take the custom shade with you (Source: L’Oreal)

There is a social component to the app as it shows colors that other users have made and highlights “real-time trends” from YSL’s experts and other users.

L’Oreal offers sets of colors in four options: red, nude, orange, and fuchsia. The device is available for preorder at USD 299 (around PHP 14,370), and preorders will ship with two sets of the color of your choice in “early spring.” The YSL Beauté Rouge Sur Mesure will be widely available in September. 

YSL Beauté Rouge Sur Mesure by Perso is now available for preorder (Source: L’Oreal)

The lipstick pod sets cost USD 100 (PHP 4,806) each. Unfortunately, you can’t swap colors for anything other than those in the pods. You can’t mix colors from different pod sets either. Each cartridge is verified via RFID, which allows the machine to detect what formula type is inserted in the canal. It also helps track your use and alert you for automatic reorders when needed. It uses YSL Beauty’s Velvet Cream Matte Finish formula.

According to The Verge and CNETL’Oreal is looking to offer this device for its less-expensive makeup lines and custom skincare and foundation. The latter might be available as early as later in the year.

You can get sets of colors in four options: red, nude, orange, and fuchsia. (Source: L’Oreal)

That isn’t all L’Oreal is offering. The company developed technology with Swiss startup Gjosa to reduce the amount of water you use when you wash your hair and improve the effectiveness of its hair care products.

Water Saver was first unveiled in 2018 and made available in select US hair salons. Its final version was unveiled at CES, with plans to bring the tech to Parisian salons, followed by a global rollout planned through 2023. There are plans to introduce an at-home show device at a “later date.”

L’Oreal’s Water Saver tech is being rolled out in Parisian salons with global rollout happening through 2023 (Source: L’Oreal)

The technology vows to reduce water consumption by as much as 80% and redesign how hair care products are applied to your hair. This “high-powered water-optimizing technology” works with specially designed L’Oréal Professionnel and Kérastase products to low directly into the water stream. This method uses only two liters of water per minute, compared to the average eight liters used for home shampooing. 

A digital dashboard shows professionals data on water and energy use and treatments used (Source: L’Oreal)

The professionals will be given access to a dashboard that shows data on savings in water and energy use and a history of the treatments used. There will also be an app for users at home to check on water savings.

Read more CES 2021 content HERE.