The Motorola Edge 30 Fusion is getting a new look thanks to Lenovo’s collaboration with Pantone. The smartphone will launch in Pantone Color of the Year 2023, a.k.a. Viva Magenta.

The vibrant hue definitely makes the smartphone stand out, making it a standout accessory as much as a functional device. You can see both Motorola and Pantone’s logos at the back and the Dolby Atmos logo at the top, but everything else focuses on the distinctive shade.

Motorola offers a complementary pair of Moto Buds 600 ANC TWS earbuds for select markets. These earbuds don’t come in Viva Magenta, but a different hue called Winetasting (yes, that’s the name of the color). It’s meant to complement the 2023 Color of the Year while “creating a striking pair and new wardrobe staple.” We do love matching accessories here, so we appreciate the effort.

Everything else about the phone is the same as the standard Motorola Edge 30 Fusion. It still has a Qualcomm Snapdragon 888+ 5G chipset, a 6.55-inch 1080p OLED screen with a 144Hz refresh rate, and a 4,400mAh battery with 68W fast-charging support.

The Motorola Edge 30 Fusion in Viva Magenta will be available starting December 12 in select markets for USD 799.99.
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