Spotify continues to look for new ways to connect fans and artists through music. And one way it’s doing that is with artificial intelligence. Earlier this year, the company launched Spotify DJ. It’s a personalized AI guide that knows your music taste and can choose the best songs for you. You also get commentary on the songs and artists to learn more about the music you love and discover new gems.
Spotify DJ first debuted in beta in February for users in the U.S. and Canada and then expanded to the U.K. and Ireland in May. Spotify claimed the response was amazing that it became the most talked-about Spotify feature on X (formerly Twitter) among users. Fans loved hearing insights and recommendations from their personal DJ. According to Spotify, DJ listeners are more open to trying new music and listening longer. In fact, fans spend nearly one-third of their listening time with this feature.
In case you were wondering, the voice behind Spotify DJ wasn’t made up. It was actually based on the voice of Spotify’s Head of Cultural Partnerships, Xavier “X” Jernigan.
The company recently started rolling out Spotify DJ in beta in more countries worldwide. Spotify Premium users in select markets in Europe, Asia, and Africa, as well as those in Australia and New Zealand, can access DJ in the English version of the app. You can enjoy commentary in English and get personalized music suggestions from your own DJ.
How to use Spotify DJ
To find your personal DJ, just open the Spotify mobile app on your iOS/iPhone or Android device. And then go to the Music feed on Home and tap DJ. You can also find it in the Made for You hub within the Search tab. When you find it, let Spotify do its magic!
DJ will play a mix of music tailored to your taste paired with short English-language commentary on the songs and artists. You can also switch to a different genre, artist, or mood by tapping the DJ button at the bottom right of the screen.
We love it when AI is used for nifty things like this, so we’re naming this Spotify feature the Cool Tech of the Week!